What does digital transformation mean in 2019?

What’s the phrase on everyone in the industry’s lips these days? Digital transformation. The term has been associated with modern business success in everything from blog posts to event keynotes (we’re looking at you, Microsoft Ignite!).

Digital transformation seems like kind of a nebulous term, and that’s no accident—it can mean many different things to many different organizations. Instead of illustrating one specific path, digital transformation is more of an overarching theme that frames change and modernization.

From the SMB to the corporate enterprise, the C-suite is looking at ways to enact organizational change from the top down, both to become more competitive in the present and to prepare for what doing business will look like in the future.

Defining digital transformation

 To put it as simply as possible, digital transformation is the integration of digital technology into the core of a business’ function, from hierarchy to tools and operations to customer service. Going through a digital transformation means your organization has utilized the tools available to move into the modern era of the global workforce, embracing unified communications and collaboration in the process.

What digital transformation means in UC&C terms

For the UC&C industry, digital transformation has been the name of the game since before… well, before there even was a name! The point of digital transformation in UC&C is to create an environment where teams can communicate, share, talk, and listen in an easy, flexible way that suites their environment—whether they’re on a mountain in Japan or a valley in California.

Digital transformation quote from Jacob

So what?

In today’s ever-evolving world, staying competitive can mean the difference between a business thriving and barely surviving. With this in mind, the future is all about giving your teams the tools they need to stay in touch, wherever they may roam. The technology you provide should stay current—that means desktops, tablets, laptops, smartphones, huddle rooms, etc.—and it must make sense for the environment in which your users work AND live. After all, these are quickly becoming the same space.