3 Keys Driving Growth in Video Adoption

According to recent research, the unified communications market is on target to nearly triple in size by 2018, fueled by the pervasiveness of video technology. Video calls can be launched anytime, anywhere, from a multitude of devices. Harnessing the power of pervasive video can be a multiplier for any organization – enabling more people to collaborate more effectively more often. But how can you increase video conferencing adoption with your users?

Pervasive video conferencing depends on the successful deployment and management of video technology and networks. Customers with large enterprise deployments have identified the 3 Key Factors to Successful Deployment of Pervasive Video:

1. Simple user interfaces.
Making video easy to use is essential for adoption. Video call control on a familiar device like an iPad makes dialing and navigating calls easy; self-serve scheduling and operation allows video to scale.

2. Useful applications.
From project team collaboration to remote customer service, video applications must be integrated with business processes to deliver maximum effectiveness and return. Incorporating intelligent workflows enable video-based applications to be scalable while delivering new services.

3. Comprehensive Reporting and Analytics
Deep insight into video utilization, adoption, licensing and capacity ensures that IT delivers the quality of service expected by internal customers, as well as the intelligence to gauge the impact of video and video-based applications on your organization.

Making pervasive video work means organizations can do more with video. Vyopta solutions work to support and facilitate pervasive video conferencing adoption and success in leading organizations today.


Alfredo Ramirez is a seasoned entrepreneur with direct experience in building early-stage software technology companies, which is why he proudly serves Vyopta as CEO and Co-Founder. A nod to his passion for pushing the button of innovation, Alfredo previously co-founded Vitalz (a venture backed enterprise software company acquired by Oracle) and Daman Consulting. He holds a B.S. in Electrical and Computer Engineering from The University of Texas at Austin and writes about topics such as technology, employee engagement, and innovation from the CEO perspective.