The results are in! Recently, we surveyed 180 enterprise companies using one or many conferencing technologies for their business. Survey questions focused on understanding user adoption and measurement barriers. The results have been analyzed by our experts, and placed into a handy report just for you!

Spoiler Alert! It’s likely you’re encountering a hefty disconnect. Although 66% of enterprises felt setting goals for video conference usage and adoption was critical to success, they’re not able to hold their end-users accountable.

Video Conferencing Market Trends

Since Vyopta is the business of monitoring each of your video collaboration technologies within a single system, we’re pretty in-tune with market trends. If you weren’t aware, the use of video collaboration tools in business is on an upward swing.

[bctt tweet=”“Global Video Conferencing Market to grow at a CAGR of 9.5% during 2015-2019.” – Empowered News” username=”vyopta”]

Nearly all companies are leveraging some sort of collaboration system. In fact, Bessemer Venture Partners recently stated, “helping companies communicate better is a trillion dollar market.” The benefits of video communication and collaboration are growing. We’re seeing the market continiously providing new, and innovative ways to strategically meet specific business needs. Here are just a few of the industries leveraging video communication:

  • Technology
  • Insurance
  • Health & Wellness
  • Oil & Energy
  • Marketing
  • Real Estate
  • Entertainment
  • K-12 Distance Learning
  • Telemedicine
  • Financial Services
  • Engineering
  • Manufacturing
  • Information Services
  • Family Services
  • Consulting
  • Government
  • Higher Education
  • Legal
  • Pharmaceuticals
  • Restaurants
  • Transportation
[bctt tweet=”“Video Conferencing Market to Reach $7.76 Billion by 2022.” – Credence Research” username=”vyopta”

 

How Market Trends Are Impacting Businesses

Yes, big changes are happening in the video conferencing market, it’s all very exciting. However, if things are moving so quickly, enterprise businesses could be struggling to keep up. For instance, if companies are adding new business collaboration tools on top of legacy solutions to help streamline operations, improve their customer experience, support their product, etc. at a rapid rate, there’s likely little time to strategize. Providing comprehensive training for staff, setting meaningful goals and measuring the adoption and use of newly implemented technologies can prove challenging.

“You will be much more successful if you set goals, develop a plan, track your progress and adjust your plans accordingly until you reach your objective.”

Sound similar to what you’re hearing around the water cooler? This idea is nothing new. We asked very pointed questions around adoption of video conferencing tools in our survey. It was no surprise to find that 66% of survey respondents felt setting adoption goals was important. What was eye-opening was learning that 80% of the survey respondents indicated they are not held accountable to adoption goals.

[bctt tweet=”“Mobile Unified Communications and Collaboration Market Worth $17.38 Billion by 2019.” – PR Newswire” username=”vyopta”]

Woah, hold the (video) phone!

This was a major disconnect. If goal setting is important, but companies are not being held accountable – we have a problem. How can businesses show their users the full advantages of video conferencing without clear accountability? How can you increase video conference calls in your company without goals and a subsequent strategy?

 

Goal_setting_for_video_conferencing_adoption_the_great_disconnect

Although there could be several reasons for this, many survey respondents indicated they simply so not have the tools to measure their video conferencing solutions effectively. Some survey respondents indicated they do not monitor usage at all, while others didn’t feel confident in the insights they produce via manual data extraction and reporting.

The Adoption Barrier

Enterprise businesses are encountering what we call a “barrier,” a few barriers actually. They need the means to provide an accurate picture of video collaboration adoption and performance so they can hold end-users accountable, reach their goals by increasing video conference call usage, and get the return on investment they expected from their network solutions.

Luckily, we’ve developed a winning adoption formula (and a comprehensive analytics tool) to help. Take a peek at our latest report to learn more about our survey findings, and what actions you can take to improve your video conferencing adoption rate – fast!

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